Kia's global sports sponsorship portfolio includes FIFA, UEFA Europa League, Australian Open, and LPGA, to name a few. With Kia’s India brand launch scheduled for June 2019, the automaker has found the perfect partner in BFC to share its success story and vision, while strengthening community engagement, especially among young fans.
“Bengaluru Football Club’s partnership with Kia is a historic association in Indian football. Kia has a rich background of partnerships with sports including a host of world-class sporting events and teams. For Kia to choose Bengaluru FC as a medium to announce its presence in India is a matter of pride for the club and is also a big testament to the fan culture that the team and the city have created. The JSW name that the club wore with pride, is now entwined in Bengaluru FC. Now, with Kia alongside us, we are looking forward to doing great things to grow the sport in the country,” said Mr. Parth Jindal - CEO Bengaluru Football Club.
For Kia Motors India, this partnership is also a great step towards encouraging sports in India after a successful FIFA Official Match Ball Carrier (FIFA OMBC) program which gave India its first-ever Official Match Ball Carriers for the FIFA World Cup 2018 in Russia. Kia as a brand is young-at-heart and this partnership with Bengaluru FC reiterates the brand’s belief in the power of football to build communities and enhance consumer lifestyles beyond automobiles.